Founded in Guangzhou, 2003, SIGN CHINA has established a global reputation as an 'Oscar' event series of global sign industry after 20 years of dedicated cultivation and development. Over the course of 13 consecutive years before the COVID-19 pandemic, SIGN CHINA served as a premier destination for professional buyers from more than 100 countries and regions worldwide. In 2015, SIGN CHINA expanded to Shanghai and developed into an event series starting in 2019, which take place annually in both Shanghai and Shenzhen. Both exhibitions received impressive results with more than 100 countries' buyers attending.

In 2023, SIGN CHINA Shenzhen will be held concurrently with LED CHINA Shenzhen, Audio-Visual Intelligence Integrated System Exhibition, and Universal Semiconductor & Display Expo. The event will, based on the Greater Bay Area industry base, focus on digital signage, creating an all-in-one platform that integrates led displays and its vertical markets, including digital signage, LED displays, lighting and sound, audio and video system integration, LED advertising illumination and lighting, signage light boxes, and more. SIGN CHINA Shanghai, on the other hand, will focus on traditional signage and create a one-stop purchasing event for traditional and digital products, including advertising production equipment such as printing/laser/engraving, advertising materials, signage light boxes, retail displays, exhibition equipment, LED advertising illumination and lighting, LED displays, and digital signage in the eastern advertising industry base.

With the added convenience of the SIGN CHINA mall, which seamlessly integrates online and physical platforms, these two exhibitions provide the ideal business platform for industry professionals to expand their global reach 365 days a year.